Mminni Emballage de boisson alcoolisée by Wen Liu, Qiumin Chen and Weijie Kang

Mminni Emballage de boisson alcoolisée by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2021

Mminni Emballage de boisson alcoolisée

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

A' Design Award d'Or Winner in Emballage Category

33,479
Verified Award Winner
Verify Award Status for #119485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mminni Emballage de boisson alcoolisée

Mminni est un design d'emballage conçu pour un brandy destiné aux jeunes consommateurs. Le coffret contient un vin de base, un vin d'assemblage ainsi qu'un ensemble d'accessoires de mélange, permettant ainsi de préparer une saveur personnalisée sans avoir à acheter de produits supplémentaires. La lettre X symbolise l'inconnu et les possibilités ouvertes, tandis que la couleur permet d'éloigner le produit de l'aspect traditionnel du brandy. Les bouteilles sont en verre traité par un procédé de cuisson décorative, et le coffret est réalisé par moulage plastique. L'ensemble mesure 198,8 sur 122,8 sur 122,8 millimètres.

The Recognition

About the A' Design Award d'Or

Mminni Emballage de boisson alcoolisée est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Mminni Emballage de boisson alcoolisée est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Mminni Emballage de boisson alcoolisée crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensions & Packaging: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tags: X-lab, unknown, exploration, fashion, interaction, mixing
Production Technology: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Design Challenge: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Research: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiration: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Project Duration: 2020.02~2020.05 Shenzhen, China
Operation Flow: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang