Lidugaoliang Baijiu Emballage de boisson alcoolisée by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Emballage de boisson alcoolisée by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2021

Lidugaoliang Baijiu Emballage de boisson alcoolisée

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #119501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Emballage de boisson alcoolisée

Lidugaoliang Baijiu est un design d'emballage destiné à une eau-de-vie chinoise. La bouteille présente une forme aux courbes douces et est ornée de motifs de sorgho en relief. Le bouchon rond et le cercle figurant sur le coffret extérieur s'inspirent des porcelaines de la dynastie Yuan, période au cours de laquelle a débuté l'élaboration de cet alcool. L'étiquette inclinée est réalisée en cuir. Le coffret extérieur associe cuir et métal et s'ouvre par la rotation d'un disque circulaire. La teinte verte a été assombrie afin de convenir à un produit haut de gamme. L'emballage mesure 120 mm de largeur, 120 mm de profondeur et 330 mm de hauteur.

The Recognition

About the A' Design Award de Bronze

Lidugaoliang Baijiu Emballage de boisson alcoolisée est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Lidugaoliang Baijiu Emballage de boisson alcoolisée est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Lidugaoliang Baijiu Emballage de boisson alcoolisée satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang