East Travel Emballage pour boisson alcoolisée by Wen Liu, Bo Zheng and Weijie Kang

East Travel Emballage pour boisson alcoolisée by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2021

East Travel Emballage pour boisson alcoolisée

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Emballage pour boisson alcoolisée

East Travel est un design d'emballage destiné au baijiu, une eau-de-vie traditionnelle chinoise. La bouteille adopte une forme cylindrique en verre, simple et adaptée à la production en série. Le bouchon reprend le motif des ondulations de l'eau, en référence à l'eau de grande qualité utilisée lors du brassage. L'étiquette est réalisée en papier spécial, tandis que l'illustration et le nom du produit sont dorés à chaud. L'emballage extérieur est fabriqué en bagasse pressée, la fibre résiduelle issue de la fermentation de la canne à sucre, un matériau qui se dégrade naturellement. Le design puise son inspiration dans la culture populaire chinoise et dans les méthodes de brassage traditionnelles.

The Recognition

About the A' Design Award d'Argent

East Travel Emballage pour boisson alcoolisée est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. East Travel Emballage pour boisson alcoolisée est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. East Travel Emballage pour boisson alcoolisée est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang