Genki Forest Emballage de bouteille d'eau pétillante by Genki Forest

Genki Forest Emballage de bouteille d'eau pétillante by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fer in Design d'Emballage Competition Category.

FerEmballage· 2021

Genki Forest Emballage de bouteille d'eau pétillante

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award de Fer Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #119724

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Colors

The Design

About Genki Forest Emballage de bouteille d'eau pétillante

Genki Forest est un design d'emballage de bouteille destiné à une eau pétillante. La bouteille est réalisée en PET, un plastique léger et transparent qui résiste aux chocs et contribue à retenir le dioxyde de carbone à l'intérieur. Un grand caractère chinois noir, inspiré de la calligraphie traditionnelle, est apposé sur une large surface blanche, conférant à l'étiquette une allure à la fois épurée et contemporaine. Le contour de la bouteille est fluide, et sa section la plus étroite se situe à l'endroit où la main la saisit, améliorant ainsi le confort de préhension. L'épaule présente une couronne de triangles concaves, tandis que le bouchon est imprimé d'une flèche d'ouverture. La bouteille mesure 67,3 mm de largeur et 209,25 mm de hauteur.

The Recognition

About the A' Design Award de Fer

Genki Forest Emballage de bouteille d'eau pétillante est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Genki Forest Emballage de bouteille d'eau pétillante est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Genki Forest Emballage de bouteille d'eau pétillante est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai