Destroy Affiche d'intérêt public by Lin Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2021
Destroy Affiche d'intérêt public
by Lin Lin
Client: Lin Lin
A' Design Award de Bronze Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #120031The Design
About Destroy Affiche d'intérêt public
Destroy est une affiche d'intérêt public créée pour encourager la protection de la nature et de la faune sauvage. L'affiche recourt à la reconstruction graphique, réunissant plusieurs éléments en une seule silhouette. Seule une partie d'un panda est représentée, de sorte que le spectateur complète mentalement l'animal entier, selon les principes de la psychologie de la Gestalt. Le noir et le blanc sont les seules couleurs employées, ce qui confère à la composition un fort impact visuel. L'affiche mesure 210 sur 297 millimètres. Destroy est diffusée par voie électronique en ligne et peut également être imprimée sur des autocollants adhésifs ou sur du papier photo.
The Recognition
About the A' Design Award de Bronze
Destroy Affiche d'intérêt public est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Destroy Affiche d'intérêt public est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Destroy Affiche d'intérêt public satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
- Dimensions & Packaging
- 210mm×297mm
- Tags
- Panda, poster, public welfare, environmental protection, ecology
- Production Technology
- Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
- Design Challenge
- The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
- Research
- In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
- Inspiration
- Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
- Project Duration
- The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
- Operation Flow
- When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
- Team Members
- Lin Lin
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