Ballantines 17 Emballage cadeau by Li-Shang Printing Co., Ltd

Ballantines 17 Emballage cadeau by Li-Shang Printing Co., Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2021

Ballantines 17 Emballage cadeau

by Li-Shang Printing Co., Ltd

Client: Li-Shang Printing Co., Ltd

A' Design Award d'Argent Winner in Emballage Category

22,909

Verified Award Winner

Verify Award Status for #120433

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Colors

The Design

About Ballantines 17 Emballage cadeau

Ballantine's 17 est un packaging cadeau conçu pour un whisky blended. Le coffret rigide est réalisé en impression offset UV sur papier métallisé argenté, avec des tons directs or et bleu et des logos gaufrés. Un mécanisme à courroie situé sous le coffret élève un pupitre à mesure que le couvercle est rabattu, présentant la bouteille sur une scène dorée. Des impressions dorées le long du parcours retracent les années de distinctions passées. Des échantillons d'épices et d'arômes, fermés par des bouchons de liège, sont disposés à l'avant du couvercle. Cet agencement guide d'abord la vue, puis l'odorat, puis le goût.

The Recognition

About the A' Design Award d'Argent

Ballantines 17 Emballage cadeau est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Ballantines 17 Emballage cadeau est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Ballantines 17 Emballage cadeau est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensions & Packaging: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tags: whisky, packaging, liquor packaging, creative packaging
Production Technology: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Design Challenge: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Research: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiration: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Project Duration: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Operation Flow: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Team Members: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Image Credits: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.