Yanjing White Beer Emballage de bière by Gen Xu and Feihu Han

Yanjing White Beer Emballage de bière by Gen Xu and Feihu Han is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2021

Yanjing White Beer Emballage de bière

by Gen Xu and Feihu Han

Client: Beijing Yanjing Brewery Co.,Ltd.

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

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The Design

About Yanjing White Beer Emballage de bière

La Yanjing White Beer est un projet de packaging pour une bière en bouteille et en canette. Les graphismes associent des références culturelles chinoises et allemandes : les couleurs s'inspirent d'un maillot de football allemand, tandis que les motifs de malt et de houblon rendent hommage à l'Allemagne, berceau de la bière blanche. Un cartouche en forme de blason met en valeur le nom du produit et préserve l'équilibre de la composition. La canette adopte les dimensions d'une paume moyenne pour une prise en main sûre, et la bouteille au profil fuselé peut être saisie à n'importe quelle hauteur. La bouteille est réalisée en verre recyclable et la canette en aluminium recyclable.

The Recognition

About the A' Design Award de Bronze

Yanjing White Beer Emballage de bière est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Yanjing White Beer Emballage de bière est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Yanjing White Beer Emballage de bière satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensions & Packaging: 67.4*67.4*248mm, 54*54*170mm
Tags: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Production Technology: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Design Challenge: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Research: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiration: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Project Duration: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operation Flow: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Team Members: Feihu Han
Gen Xu
Da Wu