Pepsi Culture Série de canettes de boisson en édition limitée by Dennis Furniss

Pepsi Culture Série de canettes de boisson en édition limitée by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2021

Pepsi Culture Série de canettes de boisson en édition limitée

by Dennis Furniss

Client: Pepsi

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #123071

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Colors

The Design

About Pepsi Culture Série de canettes de boisson en édition limitée

Pepsi Culture est une série de canettes en édition limitée créée pour une marque de boisson gazeuse au Mexique. La série se compose de six canettes à collectionner, chacune représentant une ville mexicaine. Les récits locaux, les traditions et les références artistiques sont traduits en motifs illustratifs qui associent des symboles culturels ancestraux à une approche du design contemporaine. Chaque canette est en aluminium, contient 12 onces et est finie par une impression offset haute définition. Les canettes sont vendues à l'unité et forment ensemble une série qui reflète la diversité régionale.

The Recognition

About the A' Design Award d'Or

Pepsi Culture Série de canettes de boisson en édition limitée est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Pepsi Culture Série de canettes de boisson en édition limitée est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Pepsi Culture Série de canettes de boisson en édition limitée crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.