Bel Gusto Emballage de pâtes by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Emballage Competition Category.
ArgentEmballage· 2021
Bel Gusto Emballage de pâtes
Client: Sot F&d
A' Design Award d'Argent Winner in Emballage Category
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- Verified Award Winner
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The Design
About Bel Gusto Emballage de pâtes
Bel Gusto est un design d'emballage destiné à une gamme de pâtes fraîches élaborées à partir de blé dur. L'emballage adopte l'apparence d'un colis postal expédié d'Italie. Timbres-poste, cachets d'oblitération, illustrations dessinées à la main de lieux historiques italiens et imitation de papier kraft sont ainsi mis en œuvre. Une fenêtre transparente permet à l'acheteur de voir les pâtes contenues dans la boîte avant l'achat. Des bandes colorées de même saturation et de même luminosité distinguent les différents formats de pâtes au sein de la gamme. Les emballages sont imprimés sur film PET avec un vernis sélectif.
The Recognition
About the A' Design Award d'Argent
Bel Gusto Emballage de pâtes est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Bel Gusto Emballage de pâtes est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Bel Gusto Emballage de pâtes est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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