Wink Lashes Conception d'emballage by Olga Takhtarova

Wink Lashes Conception d'emballage by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2021

Wink Lashes Conception d'emballage

by Olga Takhtarova

Client: Sot B&d

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Wink Lashes Conception d'emballage

Wink Lashes est une série de conceptions d'emballages destinée à des produits professionnels d'extension de cils artificiels. La gamme comprend des dissolvants en gel et en crème, un primer, un accélérateur de colle, des colles, une boîte magnétique et des coffrets à cils. Un œil stylisé constitue le principal symbole graphique et traduit directement la vocation des produits. Chaque produit porte également son propre symbole, ce qui permet de distinguer facilement les articles. Le graphite foncé, le corail foncé et le blanc composent la palette chromatique. Les emballages sont réalisés en carton et en plastique, avec marquage à chaud à la feuille.

The Recognition

About the A' Design Award d'Or

Wink Lashes Conception d'emballage est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Wink Lashes Conception d'emballage est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Wink Lashes Conception d'emballage crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.