Mazurro Emballage de café by 19 Poludnik Agencja Reklamowa

Mazurro Emballage de café by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fer in Design d'Emballage Competition Category.

FerEmballage· 2021

Mazurro Emballage de café

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award de Fer Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Mazurro Emballage de café

Mazurro est un design d'emballage destiné au café. Le concept repose sur un motif graphique distinctif construit à partir de la lettre M. Ce motif confère aux sachets de café une allure forte et affirmée. La forme géométrique minimaliste et les contrastes marqués permettent aux sachets de se démarquer sur les rayons des magasins. Le motif s'inspire de l'œuvre de Josef Hoffmann, fondateur des Ateliers viennois (Wiener Werkstätte), dont les formes épurées ont influencé les débuts du modernisme. Les sachets sont imprimés en flexographie. Trois saveurs sont proposées, chacune déclinée dans une couleur différente et dotée d'un sous-impression blanche qui crée un effet métallique sur certaines zones sélectionnées.

The Recognition

About the A' Design Award de Fer

Mazurro Emballage de café est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Mazurro Emballage de café est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Mazurro Emballage de café est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020