The Treasure of Zbojniks Étiquette de bouteille by Sasha Sharavarau

The Treasure of Zbojniks Étiquette de bouteille by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2022

The Treasure of Zbojniks Étiquette de bouteille

by Sasha Sharavarau

Client: St. Nicolaus (client company); Zbojnicka (brand)

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #127368

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Colors

The Design

About The Treasure of Zbojniks Étiquette de bouteille

Le Trésor des Zbojniks est un projet d'étiquette conçu pour les eaux-de-vie de fruits Zbojnicka. En slovaque, « Zbojnicka » signifie « qui appartient à un Zbojnik ». Les Zbojniks étaient des brigands qui prirent part aux insurrections contre le servage, et l'on disait qu'ils cachaient des trésors dans les montagnes slovaques. L'étiquette présente ainsi ces distillats comme le trésor des Zbojniks. Le mont Velky Rozsutec figure dans la partie supérieure, tandis que des ornements slovaques issus de différentes régions encadrent la composition. Les illustrations, de style gravure, sont imprimées en deux couleurs sur un papier crème mat à la texture douce. Le nom du produit est apposé en gaufrage doré.

The Recognition

About the A' Design Award d'Or

The Treasure of Zbojniks Étiquette de bouteille est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. The Treasure of Zbojniks Étiquette de bouteille est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. The Treasure of Zbojniks Étiquette de bouteille crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensions & Packaging: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tags: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Production Technology: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Design Challenge: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiration: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Project Duration: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Operation Flow: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Team Members: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Image Credits: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)