Tralock Emballage pour cadenas by Bakhtiyar Baimurzayev

Tralock Emballage pour cadenas by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2022

Tralock Emballage pour cadenas

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Tralock Emballage pour cadenas

Tralock est un emballage conçu pour un cadenas de valise de voyage. La boîte a la forme d'une petite valise, ce qui relie directement l'emballage à la fonction du produit. Le nom associe les mots « travelling » (voyage) et « lock » (cadenas), et la lettre o du logo prend la forme d'un trou de serrure. La structure comporte deux couches : un blister intérieur maintient le cadenas et les clés en place, tandis qu'une couche de carton porte le design imprimé. Une découpe permet à l'acheteur de voir le produit à l'intérieur. Les couleurs vives évoquent le thème du voyage et font ressortir l'emballage.

The Recognition

About the A' Design Award de Bronze

Tralock Emballage pour cadenas est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Tralock Emballage pour cadenas est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Tralock Emballage pour cadenas satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev