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Iguana Emballage de boisson énergisante by Linnikov Agency

Iguana Emballage de boisson énergisante by Linnikov Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Design d'Emballage Competition Category.


ArgentEmballage· 2022

Iguana Emballage de boisson énergisante

by Linnikov Agency

Client: Iguana

A' Design Award d'Argent Winner in Emballage Category

Colors

The Design

About Iguana Emballage de boisson énergisante

Iguana est un design d'emballage destiné à une boisson énergisante vendue en canettes d'aluminium. La surface de la canette imite la peau d'un iguane, avec une texture d'écailles et des marques de griffures qui évoquent la force et l'énergie. Chaque saveur est identifiée par une couleur de peau différente : la saveur originale se décline en vert, la saveur fruits tropicaux en orange et or, et la saveur fruits rouges en rouge. La typographie épouse la forme des griffures, et le contraste du noir et blanc préserve la lisibilité du nom. Le design est imprimé sur l'aluminium, qui est ensuite mis en forme pour devenir une canette.

The Recognition

About the A' Design Award d'Argent

Iguana Emballage de boisson énergisante est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Iguana Emballage de boisson énergisante est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Iguana Emballage de boisson énergisante est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
Dimensions & Packaging
оriginal
Classic taste of invigorating energy

tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.

red berries
Perfect charge of berry energy
Tags
iguana, Energy drinks, can, Leather, scratches
Production Technology
Designs are printed on the aluminum and then crafted into a can
Design Challenge
It was necessary to model an iguana and pick up the skin.
Research
The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
Inspiration
The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
Project Duration
The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
Operation Flow
Custom design will make the product stand out on the shelf.
Team Members
Art-Director and graphic designer: Lynnyk Dmytro
Designer 3D: Alexey Avduevsky

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