Shuanghui Rebrand Emballage de saucisses by Tiger Pan

Shuanghui Rebrand Emballage de saucisses by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2022

Shuanghui Rebrand Emballage de saucisses

by Tiger Pan

Client: Shuanghui Group

A' Design Award de Bronze Winner in Emballage Category

16,345

Verified Award Winner

Verify Award Status for #130897

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shuanghui Rebrand Emballage de saucisses

Shuanghui Rebrand est un projet de design d'emballage destiné à un produit de jambon cuit commercialisé en Chine. La refonte conserve les éléments d'origine de la marque et remplace les images pixelisées par des graphismes géométriques, afin que l'emballage soit identifiable à distance. Les vues du produit sous différents angles et selon différentes combinaisons sont simplifiées en formes arrondies. Trois groupes de couleurs vives distinguent les différentes saveurs. Une hiérarchie d'information claire et un système de gamme unifié permettent aux consommateurs de trouver rapidement le produit recherché. Le nouveau lettrage de la marque épouse une courbe douce.

The Recognition

About the A' Design Award de Bronze

Shuanghui Rebrand Emballage de saucisses est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Shuanghui Rebrand Emballage de saucisses est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Shuanghui Rebrand Emballage de saucisses satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensions & Packaging: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tags: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Production Technology: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Design Challenge: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Research: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiration: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu