C Cell Vitality Emballage d'eau minérale by Tiger Pan

C Cell Vitality Emballage d'eau minérale by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2022

C Cell Vitality Emballage d'eau minérale

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

A' Design Award de Bronze Winner in Emballage Category

17,320

Verified Award Winner

Verify Award Status for #130904

View at A' Design Award Press Release Award Badge

Colors

The Design

About C Cell Vitality Emballage d'eau minérale

C Cell Vitality est un design d'emballage pour eau minérale en bouteille. La texture naturelle du paysage de la source est traduite en une composition tridimensionnelle ordonnée de formes convexes et concaves sur le corps de la bouteille. La surface offre un toucher doux qui augmente la friction et améliore la stabilité de la prise en main. Cette structure stable permet l'utilisation d'un PET plus fin, ce qui réduit les coûts ainsi que la quantité de plastique employée. La couleur bleue évoque le lac de montagne situé à la source de l'eau. La bouteille mesure 63,3 mm de largeur, 63,3 mm de profondeur et 207 mm de hauteur.

The Recognition

About the A' Design Award de Bronze

C Cell Vitality Emballage d'eau minérale est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. C Cell Vitality Emballage d'eau minérale est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. C Cell Vitality Emballage d'eau minérale satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
Dimensions & Packaging: Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
Tags: C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
Production Technology: A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
Design Challenge: How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
Research: There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
Inspiration: Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
Operation Flow: We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan