Le design Insecta Iridesse Catalogue de vente imprimé par Plus Collaboratives est un lauréat très estimé du prestigieux 2022 A' Design Award d'Argent dans la catégorie Publicité.
ArgentPublicité· 2022
Insecta Iridesse Catalogue de vente imprimé
Lauréat du A' Design Award d'Argent dans la catégorie Publicité
Lauréat Vérifié
Vérifier le statut du prix pour le design #131277Le Design
À propos de Insecta Iridesse Catalogue de vente imprimé
Insecta Iridesse est un catalogue de vente imprimé conçu pour présenter des effets d'impression métallisés. Le catalogue remplace le nuancier de couleurs classique par le journal d'un explorateur fictif qui documente des espèces d'insectes rares imaginaires. Trente pièces de joaillerie évoquant des pierres précieuses — bracelets, colliers, ornements de cheveux, boucles d'oreilles et broches — sont réalisées presque entièrement en papier et imprimées avec des encres spéciales or, argent et blanches. Le portfolio renferme des cartes pliées, des billets, des coupures de presse et des certificats sur papiers couchés et non couchés. Le lecteur est invité à examiner de près chacun des effets d'impression.
La Reconnaissance
À propos du A' Design Award d'Argent
Insecta Iridesse Catalogue de vente imprimé est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Insecta Iridesse Catalogue de vente imprimé est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Insecta Iridesse Catalogue de vente imprimé est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
- Dimensions & Emballage
- The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
- Mots-Clés
- Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
- Technologie de Production
- The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
- Défi de Conception
- Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
- Recherche
- Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
- Inspiration
- This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
- Durée du Projet
- The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
- Flux Opérationnel
- The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
- Membres de l'Équipe
- PLUS Collaboratives
- Crédits Images
- Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
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