BeeHacchee Emballage de tarte by Shingo Furusho

BeeHacchee Emballage de tarte by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Design d'Emballage Competition Category.

FerEmballage· 2022

BeeHacchee Emballage de tarte

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award de Fer Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Emballage de tarte

BeeHacchee est un design d'emballage conçu pour une tarte au fromage et au miel. La boîte, de forme hexagonale, évoque une ruche et donne ainsi une forme visuelle au concept du miel. L'emballage est réalisé à partir d'une seule pièce de carton et mesure 224 mm de largeur, 195 mm de profondeur et 44 mm de hauteur. Le papier kraft confère une impression décontractée et accessible, tandis qu'une bordure jaune imprimée sur toute la surface apporte du contraste. L'impression en jaune sur papier kraft est délicate, car la couleur pénètre dans le papier ; un partenaire d'impression hautement qualifié a donc été sollicité afin d'obtenir le résultat souhaité.

The Recognition

About the A' Design Award de Fer

BeeHacchee Emballage de tarte est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. BeeHacchee Emballage de tarte est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. BeeHacchee Emballage de tarte est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.