Wine and Chess Coffret à Vin, Jeu d'Échecs par Andrei Filatov

Le design Wine and Chess Coffret à Vin, Jeu d'Échecs par Andrei Filatov est un lauréat très estimé du prestigieux 2022 A' Design Award de Fer dans la catégorie Design d'Emballage.

FerEmballage· 2022

Wine and Chess Coffret à Vin, Jeu d'Échecs

par Andrei Filatov

Client : Chateau La Grace Dieu des Prieurs

Lauréat du A' Design Award de Fer dans la catégorie Emballage

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Couleurs

Le Design

À propos de Wine and Chess Coffret à Vin, Jeu d'Échecs

Wine and Chess est un coffret à vin de six bouteilles qui fait également office de jeu d'échecs. Chaque bouteille repose dans une niche dédiée, et deux emplacements intérieurs accueillent les sacs contenant les pièces du jeu. Lorsque le couvercle est retourné, il révèle un échiquier aux cases alternées rouges et crème. La structure du coffret est réalisée en MDF de bois gris plaqué de chêne naturel, et les quatre côtés de la base sont recouverts de peau de chèvre rouge surpiquée. Le coffret mesure 42 sur 13 sur 42 centimètres. Cette conception permet de conserver et d'utiliser l'emballage bien longtemps après que le vin a été bu.

La Reconnaissance

À propos du A' Design Award de Fer

Wine and Chess Coffret à Vin, Jeu d'Échecs est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Wine and Chess Coffret à Vin, Jeu d'Échecs est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Wine and Chess Coffret à Vin, Jeu d'Échecs est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This design is unique because the wine case containing 6 bottles, is combined with a chess game. When the cover of the case is turned upside down, it reveals a chessboard alternating red and cream squares. There are two spaces for the bags with the chess pieces inside the box. It’s a functional packaging: each bottle is safely nestled in the dedicated niche.
It offers amateurs an occasion to celebrate timeless game while savouring wine. This packaging will be used for many years after wine is drunk.
Dimensions & Emballage: The dimensions: 42 cm * 13 cm * 42 cm.
The weight of the empty case is 5,6 kg. If filled with 6 bottles of wine - 13,7 kg.
Mots-Clés: luxury packaging, wine and chess, creative design, green luxury, innovative wine packaging, art
Technologie de Production: •Gray Wooden MDF Valchromat box structure
•Top chessboard made of Natural oak veneered MDF, satin varnish
•Edge banding of the box in Natural Oak Veneer
• Bottom of box covered with Natural oak veneer
•Outside covering of the 4 sides of the base in Red goatskin with stitching
•Gold Hot Foil Logo Art Russe
•Red and cream boxwood chess pieces, 100% cotton lace closure.
Défi de Conception: The main challenge was to make an item equally excellent as 1) wine packaging (ergonomic, light, safe for bottles, good for nature),2) beautiful luxury object,3) chess game (players’ friendly).
The first pieces produced for this packaging apparently were too light and played a more decorative role rather than practical. After receiving feedback from chess players, it was decided to change pieces. Each piece now has a weighting agent inside. It makes them stable and comfortable for making moves.
Recherche: The idea of a square configuration of 6 btls case that transforms into a chessboard was created by the owner of the winery as well as the color code for the board and pieces. The next step was to find the right materials that would be solid, not too heavy, sustainable. Laurent Prosperi and Frederic Chaput have chosen a wooden MDF Valchromat for the box structure. Red leather for the external faces was a natural choice: Chateau has another luxury packaging for 3 btls where this material is used.
Inspiration: Andrei Filatov, owner of Chateau La Grace Dieu des Prieurs, created the design. He is passionate about chess since his earliest childhood. The principal idea is to combine two passions - wine and chess, and create the packaging that will never be thrown away after drinking wine.
The colors of the pieces correspond to the colors of the chessboard. The red color of the squares was chosen following the popular design of chessboards in the early 20th century. This period inspired designer because he is an admirer of chess champion Alexander Alekhine who played at this time.
Durée du Projet: The project started in 2016 in Saint-Emilion, France when the owner of the winery has got an idea to create luxury wine packaging that will never be disposed. The first version was handcrafted. The currently applied object - Wine&Chess - is a modified version of the first design. It was finished in November 2021 in Bidart, France. It was presented as a special prize for the World Chess Champion Magnus Carlsen in December 2021 after he defended his title at the World Chess Championship in Dubai.
Flux Opérationnel: Wine&Chess is the wine case for 6 bottles. It combines the functionality of the wine case with the chess game. The cover bears the logo for brand recognition. However, when it turned upside down, it reveals a chessboard. There are bags with chess pieces inside the case. It offers amateurs an occasion to enjoy playing the eternal game and sipping wine. The idea of the operation is that the case is not used as packaging anymore. It’s used as a chess set and stylish item and won’t be thrown away.
Brevets: N/A
Membres de l'Équipe: Laurent Prosperi
Frederic Chaput
Crédits Images: Main Image, Optional Images No. 2 and 4: Photographer Olga Zaretskaya-Pityurina;
Video credits: AP Production.