Idun Red Heart Jus De Pomme by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Design d'Emballage Competition Category.
ArgentEmballage· 2022
Idun Red Heart Jus De Pomme
by Evan Chen
Client: Lascaux Design Institute Inc.
A' Design Award d'Argent Winner in Emballage Category
Verified Award Winner
Verify Award Status for #133212The Design
About Idun Red Heart Jus De Pomme
La déesse de la jeunesse qui règne sur la pomme d'or : Idun. L'image principale rend hommage à l'artiste John Bauer, qui a extrait Idun et l'a redessiné pour incorporer le magnifique environnement pomicole. Les pommes dans la main de la déesse sont creusées sur l'étiquette de la bouteille pour révéler le jus de pomme rouge sous l'étiquette, exprimant les propriétés naturelles des pommes. Trois des pommes sont traitées avec un procédé d'estampage à l'or pour transmettre les trois pommes d'or obtenues de la Déesse de la Jeunesse à presser dans le jus.
The Recognition
About the A' Design Award d'Argent
Idun Red Heart Jus De Pomme est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Idun Red Heart Jus De Pomme est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Idun Red Heart Jus De Pomme est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
- Dimensions & Packaging
- The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.
Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice. - Design Challenge
- Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
- Research
- The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
- Inspiration
- It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
- Project Duration
- This project was completed in Suzhou in November 2021.
- Operation Flow
- Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
- Team Members
- EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang
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