Small Satine Emballage de lait pour enfants by Blackandgold Shanghai

Small Satine Emballage de lait pour enfants by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2022

Small Satine Emballage de lait pour enfants

by Blackandgold Shanghai

Client: Yili Group

A' Design Award de Bronze Winner in Emballage Category

11,109

Verified Award Winner

Verify Award Status for #134149

View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine Emballage de lait pour enfants

Small Satine est un emballage destiné à un lait biologique conçu pour les enfants. Le design prolonge la marque de lait Satine en conservant son logo ainsi que ses couleurs blanche et verte. Un personnage nommé Small Satine apparaît sur la face avant, allongé dans l'herbe aux côtés d'un veau. La face arrière offre une vue d'ensemble de la ferme laitière, dessinée dans un style léger et épuré. Le nom du produit est composé dans une typographie adaptée aux enfants, tandis que les informations nutritionnelles sont présentées de façon claire à l'intention des parents. L'emballage intérieur est une brique en carton.

The Recognition

About the A' Design Award de Bronze

Small Satine Emballage de lait pour enfants est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Small Satine Emballage de lait pour enfants est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Small Satine Emballage de lait pour enfants satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG