Dragon Boat Festival Packaging Coffret cadeau by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Coffret cadeau by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2022

Dragon Boat Festival Packaging Coffret cadeau

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #134172

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Coffret cadeau

L'emballage de la Fête des Bateaux-Dragons est un coffret cadeau conçu pour la fête chinoise des Bateaux-Dragons. La boîte extérieure adopte la forme d'un dragon, dont le corps est dessiné par des feuilles d'armoise tandis que les nervures des feuilles de roseau en composent les écailles. La boîte intérieure représente deux dragons tenant des zongzi, un motif qui symbolise la double chance dans la culture chinoise. Lorsque le couvercle est soulevé, les quatre faces de la boîte intérieure se déploient sous l'effet de la gravité, tel un rideau qui se lève. Le coffret est réalisé en papier écologique, avec une sculpture de papier tridimensionnelle et du carton stratifié. Le design transmet des vœux de santé et de prospérité.

The Recognition

About the A' Design Award d'Argent

Dragon Boat Festival Packaging Coffret cadeau est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Dragon Boat Festival Packaging Coffret cadeau est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Dragon Boat Festival Packaging Coffret cadeau est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu