Or Emballage · 2022
Li Beer Emballage de bière
by China Resources Snow Breweries
- A' Design Award d'Or 2022 in Emballage
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 59,800
- Verification code E73F1FC285 · Verify this award
Colors
About Li Beer Emballage de bière
Li est un design d'emballage-cadeau pour bière. La bouteille en verre s'inspire de la forme de la bouteille en terre cuite Shuang-Er-Ni-Yu mise au jour sur le site culturel de Yangshao. Les gravures qui ornent sa surface évoquent les ondulations de l'eau et les motifs d'écailles de poisson traditionnels. Une technique de gaufrage est appliquée à l'emballage, de sorte que la texture puisse être perçue au toucher. Des images élégantes et des polices archaïsantes ajoutent une dimension historique. L'emballage s'ouvre en détachant le scellé supérieur. Ce design rend hommage aux origines du brassage de la bière en Chine ainsi qu'à la recette chinoise traditionnelle utilisée pour la bière qu'il contient.
About the A' Design Award d'Or
Li Beer Emballage de bière est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Li Beer Emballage de bière est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Li Beer Emballage de bière crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Press Kit
- Unique Properties
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensions & Packaging
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Production Technology
- The bottle is made of glass.
- Design Challenge
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Research
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Inspiration
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Project Duration
- The project started in 2020 and finished in June, 2021.
- Operation Flow
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
