Or Emballage · 2022
By Beth L'emballage Des Suppléments De Collagène
- A' Design Award d'Or 2022 in Emballage
- CLIENT: Depot Creative
- Estimated Number of Design Views: 44,837
- Verification code B9E9000BA5 · Verify this award
Colors
About By Beth L'emballage Des Suppléments De Collagène
L'agence a été chargée de créer un système d'identité visuelle et un design de packaging, y compris un récipient sur mesure pour cet atelier de luxe. Dans la mesure du possible, tous les matériaux ont été sélectionnés en fonction de leurs qualités environnementales, allant de l'utilisation de déchets post-consommation aux papiers FSC et aux encres à base de soja. L'emballage utilise une palette de couleurs de vert foncé et de tons pastel clairs, des matériaux de haute qualité, des structures et des finitions d'impression subtiles pour créer un sentiment tangible de luxe et de prestige.
About the A' Design Award d'Or
By Beth L'emballage Des Suppléments De Collagène est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. By Beth L'emballage Des Suppléments De Collagène est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. By Beth L'emballage Des Suppléments De Collagène crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Press Kit
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
