Meandre Flacon de parfum, packaging de parfum by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Emballage Competition Category.
BronzeEmballage· 2022
Meandre Flacon de parfum, packaging de parfum
by Jiawei Wu
Client: Jiawei Wu Design
A' Design Award de Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #137809The Design
About Meandre Flacon de parfum, packaging de parfum
Meandre est un projet de design de flacon et de packaging créé pour une marque de parfums naturels. Son nom provient d'un mot français désignant les courbes sinueuses d'une rivière. Le design vise à offrir une expérience immersive, comme une flânerie en forêt. Le bouchon épouse la forme d'une branche qui se courbe, et le flacon est réalisé en noyer d'Amérique du Nord façonné par un procédé de cintrage du bois. Une carte d'information présente une photographie et une description de la forêt rurale française qui a inspiré la fragrance. Seules des notes naturelles et boisées composent ce parfum.
The Recognition
About the A' Design Award de Bronze
Meandre Flacon de parfum, packaging de parfum est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Meandre Flacon de parfum, packaging de parfum est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Meandre Flacon de parfum, packaging de parfum satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
- Dimensions & Packaging
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Tags
- Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
- Production Technology
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Design Challenge
- The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
- Research
- The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
- Inspiration
- The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
- Project Duration
- The project started in 2020 and finished in 2021.
- Operation Flow
- Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
- Patents
- Jiawei Wu
- Team Members
- Jiawei Wu
- Image Credits
- Design:Jiawei Wu
Photo Credits: Sonia Szostak
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