The Taoscan L'emballage Du Whisky Irlandais by Tiago Russo

The Taoscan L'emballage Du Whisky Irlandais by Tiago Russo is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2022

The Taoscan L'emballage Du Whisky Irlandais

by Tiago Russo

Client: The Craft Irish Whiskey Co.

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About The Taoscan L'emballage Du Whisky Irlandais

Pour se démarquer, il faut être extraordinaire. Et le Taoscan n’est pas un produit ordinaire : il n’existe pas de whisky comparable sur terre. Conçu pour les plus belles salles, volant la vedette au bar. Le support et les accessoires ont été conçus pour offrir le service parfait du whisky : sa conception ouverte à 360 degrés permet de le voir sous tous les angles, déployant l'envie de tous les autres membres du bar. Le support en noyer, les tiges en cuivre détaillées qui mènent à une poignée en cuir, l'obsidienne ou la bouteille et les verres soigneusement travaillés ; chaque partie du Tasocan est le summum de l’excellence du design.

The Recognition

About the A' Design Award d'Or

The Taoscan L'emballage Du Whisky Irlandais est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. The Taoscan L'emballage Du Whisky Irlandais est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. The Taoscan L'emballage Du Whisky Irlandais crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world's first whiskey to be finished in Port and Chestnut, The Taoscan is a showstopping single malt, destined to restore Irish whiskey to a world stage in a rare, limited-edition release of just 4000 bottles.

Created by the award-winning designer, Tiago Russo, The Taoscan offers every element for the perfect pour. A graceful, refined design, the walnut of the base calls to mind the rich, dark tones of an elegant bar, while the copper stems honour the cooperage and tones of a distillery.
Dimensions & Packaging: Display Case: 310W x 225D x 350H
The Serving Tray: 280W x 200D x 305H

The tray maximises the entire tasting experience, accommodating not only the bottle, but the entire range of bespoke accessories: a glass and copper pipette, whiskey stones, carafe, coaster and glass, brought together to provide the ultimate whiskey bar experience. Protecting all these skilfully crafted items is the collector's display case, a statement piece with copper locks that turn The Taoscan into a museum-like product.
Tags: Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Tray, Design, Collection, Product
Production Technology: The bespoke Taoscan glass vessel presents a faceted design with a thick base that elevates the whiskey, diamond-shaped towards the front, amongst a richness of colours that highlight the whiskey, always with the copper, leather and wooden accents in the background.

The tray, on the other hand, combines everything needed for the ultimate whiskey tasting experience. Accessories, glass and bottle are precisely set into pockets that create the perfect immersion amongst the walnut and copper details.
Design Challenge: The main challenge in creating The Taoscan was to provide a product that could, at the same time, provide all the components needed for the perfect whiskey tasting, and remain luxurious and easily interacted with. The goal was to see The Taoscan as an entire experience, instead of a closed box revealing just a bottle and the accessories are mere attachments. Here, the entirety of the product and their components matter, as only by using all of them we have the ultimate tasting experience.
Research: The development of The Taoscan was always based on creating the most complete whiskey tasting experience for bars and private events, compiled into one single product. Therefore, every single element was not just collated, but specifically designed for this product, from the bottle to the glasses, pipette or coasters. Every single detail had to compliment each other, fulfilling the user with the ultimate experience, allowing a person to fully enjoy the whiskey without any external accessories.
Inspiration: Based on an open tray design, The Taoscan was created to be the centre of attention, a true centrepiece when brought to a table to be served. Visible from any angle, this 360-degree open design allows the bottle and the colours of the whiskey to showcase no matter the angle.

The copper structure brings warmth to the tray, while the dark wood and leather handles bring a richness of textures to hold and admire, with a bottle that rises into a masculine silhouette, finished in obsidian detailing.
Project Duration: Designed between November 2020 and May 2021, and firstly launched at a private tasting event in October 2021 in London, highly acclaimed by the critics and media before winning several accolades for both tasting and design awards. A completely different approach on Irish Whiskey and disrupting the experience boxes launched in the past, the innovative design allows for a total optimisation of an immersive and luxurious whiskey tasting experience.
Operation Flow: Open the clasps in the display case and remove the lid by the upper leather handle, revealing the tray. As an open design, any component can be accessed at any point, from any angle. Glass, coaster and whiskey stones start the tasting experience, leading to the pour of the whiskey, before the pipette extracts water from the carafe in order to open up the flavours, making The Taoscan the ultimate bar tasting experience, where one single product coveys every detail to allow the perfect immersion.
Team Members: Tiago Russo
Katia Martins
Image Credits: All imagery copyrights "The Craft Irish Whiskey Co."