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Hometown Flavor Emballage de Nouilles de Riz by Changshu Institute of Technology
Hometown Flavor Emballage de Nouilles de Riz by Changshu Institute of Technology
Hometown Flavor Emballage de Nouilles de Riz by Changshu Institute of Technology
Hometown Flavor Emballage de Nouilles de Riz by Changshu Institute of Technology
Hometown Flavor Emballage de Nouilles de Riz by Changshu Institute of Technology

Argent Emballage · 2022

Hometown Flavor Emballage de Nouilles de Riz

by Changshu Institute of Technology

  • A' Design Award d'Argent 2022 in Emballage
  • CLIENT: Changshu Institute of Technology
  • Estimated Number of Design Views: 26,870
  • Verification code F4CD3CFA48 · Verify this award
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About Hometown Flavor Emballage de Nouilles de Riz

Le Yunnan abrite de nombreuses minorités ethniques dotées de traditions culinaires distinctes. Aliment de base traditionnel emblématique du Yunnan, les nouilles de riz peuvent s'associer à tout ingrédient et méthode de cuisson pour créer une multitude de saveurs. Par le vecteur des nouilles de riz, les designers ont développé cette gamme de produits en fusionnant les costumes traditionnels et les saveurs culinaires des minorités ethniques du Yunnan. Grâce aux technologies modernes de conservation alimentaire, les saveurs authentiques du Yunnan rayonnent désormais à travers le monde.

About the A' Design Award d'Argent

Hometown Flavor Emballage de Nouilles de Riz est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Hometown Flavor Emballage de Nouilles de Riz est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Hometown Flavor Emballage de Nouilles de Riz est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Press Kit

Unique Properties
As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging
Width 145mm x Length 200mm x Height 40mm
Tags
Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology
The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge
How to use vision to express taste is the most challenging part of design.
Research
This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration
Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration
The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow
Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Image Credits
Image#1: Illustrator, Liu Sirong, Portrait, 2020.

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