Jinlongquan L'emballage De La Bière by Jin Zhang

Jinlongquan L'emballage De La Bière by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2022

Jinlongquan L'emballage De La Bière

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #138718

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Colors

The Design

About Jinlongquan L'emballage De La Bière

La bière Jinlongquan espère lancer un produit moyen et haut de gamme qui peut non seulement transmettre la longue histoire de la marque, mais aussi faire en sorte que les consommateurs se sentent de bonne qualité; les concepteurs utilisent des illustrations riches pour représenter le houblon, les épis de blé, les tonneaux de vin en bois, la bière, les sources d'eau et d'autres éléments, de sorte que l'emballage ait un attribut fort de l'industrie de la bière; plus important encore, les illustrations incluent le symbole de l'image de marque de la sculpture du dragon chinois sur l'ancien site de la distillerie Jinlongquan en 1978, ainsi que la refonte de la police du logo et du rouge de la marque, formant une forte reconnaissance de la marque.

The Recognition

About the A' Design Award d'Argent

Jinlongquan L'emballage De La Bière est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Jinlongquan L'emballage De La Bière est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Jinlongquan L'emballage De La Bière est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang