Shadlee Emballage de jus de fruits by Mohammadreza Eslamparast

Shadlee Emballage de jus de fruits by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2022

Shadlee Emballage de jus de fruits

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award d'Argent Winner in Emballage Category

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Colors

The Design

About Shadlee Emballage de jus de fruits

Shadlee est une série d'emballages de jus de fruits conçue pour huit saveurs de fruits, dont l'ananas, la mangue et la cerise griotte. Chaque brique mesure 45 mm de largeur, 45 mm de profondeur et 130 mm de hauteur. Les illustrations sont dessinées à la main dans un style cubiste, puis numérisées et finalisées sur ordinateur. Des couleurs en aplat sont utilisées, car le procédé d'impression flexographique ne permet pas les dégradés. Chaque emballage présente un visage fantaisiste comportant des détails tels que des feuilles, des fruits, des instruments de musique ou des articles de sport. La couleur de chaque emballage est liée à sa saveur.

The Recognition

About the A' Design Award d'Argent

Shadlee Emballage de jus de fruits est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Shadlee Emballage de jus de fruits est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Shadlee Emballage de jus de fruits est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.