The Aodh L'emballage Du Whisky Irlandais par Tiago Russo

Le design The Aodh L'emballage Du Whisky Irlandais par Tiago Russo est un lauréat très estimé du prestigieux 2022 A' Design Award de Bronze dans la catégorie Édition Limitée.

BronzeÉdition Limitée· 2022

The Aodh L'emballage Du Whisky Irlandais

par Tiago Russo

Client : The Craft Irish Whiskey Co.

Lauréat du A' Design Award de Bronze dans la catégorie Édition Limitée

35,990

Lauréat Vérifié

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Couleurs

Le Design

À propos de The Aodh L'emballage Du Whisky Irlandais

L'Aodh habite un monde d'obscurité et de glamour, où les lumières sont faibles et les passions montent en flèche. S'appuyant sur ce mysticisme, il raconte un temps passé après la tombée de la nuit, sous la forme d'une hélice envoûtante qui envoûte et enchante. Le support de l'Aodh illumine la bouteille par derrière, la garniture LED opale envoyant des faisceaux dorés tournant à travers le whisky avant de danser sur la surface en miroir du cadre. Exploitant l'interaction du jour et de la nuit, les surfaces incurvées dorées et polies reflètent la lumière, tandis que les détails texturés et moletés l'absorbent, générant une lueur qui place The Aodh fermement sous les projecteurs.

La Reconnaissance

À propos du A' Design Award de Bronze

The Aodh L'emballage Du Whisky Irlandais est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. The Aodh L'emballage Du Whisky Irlandais est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. The Aodh L'emballage Du Whisky Irlandais satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.

Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology.
Dimensions & Emballage: Exo-Display: 230W x 200D x 300H

Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience.
Mots-Clés: Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
Technologie de Production: Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
Défi de Conception: The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
Recherche: The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
Inspiration: Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.

Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt.
Durée du Projet: Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
Flux Opérationnel: The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.

The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience.
Membres de l'Équipe: Tiago Russo
Katia Martins