Xijiu Silk Road Liquor Emballage de bouteille de spiritueux by Hai Zhu

Xijiu Silk Road Liquor Emballage de bouteille de spiritueux by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2023

Xijiu Silk Road Liquor Emballage de bouteille de spiritueux

by Hai Zhu

A' Design Award d'Argent Winner in Emballage Category

20,626

Verified Award Winner

Verify Award Status for #141072

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Emballage de bouteille de spiritueux

Xijiu Silk Road Liquor est un design d'emballage pour une collection d'alcool de sorgho au parfum « Jiang » qui rend hommage à la Route de la Soie. La bouteille, réalisée en porcelaine polie, présente dix peintures sur porcelaine illustrant dix sites emblématiques jalonnant la Route de la Soie. Un ruban doré, inspiré de la soie, enveloppe le corps de la bouteille et suit l'itinéraire reliant ces dix sites. Le bouchon s'inspire de la forme d'un sceau impérial en jade. L'ensemble est présenté dans un coffret en similicuir orné de clous en bronze et doté d'une poignée. Une double couche intérieure s'ouvre pour dévoiler les dix panoramas des sites emblématiques.

The Recognition

About the A' Design Award d'Argent

Xijiu Silk Road Liquor Emballage de bouteille de spiritueux est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Xijiu Silk Road Liquor Emballage de bouteille de spiritueux est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Xijiu Silk Road Liquor Emballage de bouteille de spiritueux est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.