Hair For Hope Cancer Care Initiative Promotion par Onedor Co. Ltd.

Le design Hair For Hope Cancer Care Initiative Promotion par Onedor Co. Ltd. est un lauréat très estimé du prestigieux 2023 A' Design Award de Bronze dans la catégorie Design Social.

BronzeSocial· 2023

Hair For Hope Cancer Care Initiative Promotion

par Onedor Co. Ltd.

Client : Onedor Co. Ltd.

Lauréat du A' Design Award de Bronze dans la catégorie Social

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Couleurs

Le Design

À propos de Hair For Hope Cancer Care Initiative Promotion

Hair for Hope est un événement caritatif de don de cheveux initié par la fondation Hope pour les soins contre le cancer destiné aux survivants du cancer. Cet événement joue un rôle majeur dans l'éducation des jeunes adultes sur l'engagement pour le bien public. L'équipe a conçu le service et l'identité pour renforcer la communication et l'expérience avec les participants. À l'avenir, cette initiative et cette identité deviendront un symbole d'appel à l'action pour que les survivants du cancer partagent leurs expériences et pour que la jeune génération agisse et crée des vagues d'impact au bénéfice de la société. Vous pouvez être l'espoir de quelqu'un.

La Reconnaissance

À propos du A' Design Award de Bronze

Hair For Hope Cancer Care Initiative Promotion est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Hair For Hope Cancer Care Initiative Promotion est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Hair For Hope Cancer Care Initiative Promotion satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensions & Emballage: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Mots-Clés: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Technologie de Production: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Défi de Conception: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Recherche: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiration: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Durée du Projet: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Flux Opérationnel: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Brevets: N/A
Membres de l'Équipe: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Crédits Images: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.