The Language of Emotion and Time Emballage de gâteau by Jiaxin Lv

The Language of Emotion and Time Emballage de gâteau by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2023

The Language of Emotion and Time Emballage de gâteau

by Jiaxin Lv

A' Design Award de Bronze Winner in Emballage Category

10,257

Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Emballage de gâteau

Le Langage de l'Émotion et du Temps est un design d'emballage de gâteau qui utilise des fleurs fraîches comme signe visuel de fraîcheur. Une boîte à fleurs transparente est fixée sur le dessus de l'emballage et peut être extraite, ouverte et détachée en vue d'une réutilisation. À mesure que les fleurs s'épanouissent puis se fanent, l'utilisateur peut évaluer si le gâteau est encore frais. La coque extérieure est réalisée en carton rigide recyclable, tandis que la boîte à fleurs est fabriquée dans un matériau transparent décomposable afin de réduire l'usage du plastique. L'emballage mesure 15 sur 15 sur 15 centimètres. Les fleurs fraîches remplacent les rubans et ajoutent du sens lorsque le gâteau est offert en cadeau.

The Recognition

About the A' Design Award de Bronze

The Language of Emotion and Time Emballage de gâteau est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. The Language of Emotion and Time Emballage de gâteau est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. The Language of Emotion and Time Emballage de gâteau satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.