Meer L'emballage Du Café Instantané by Masoud Najafi Amirkiasar

Meer L'emballage Du Café Instantané by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2023

Meer L'emballage Du Café Instantané

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Meer L'emballage Du Café Instantané

La conception de l'emballage d'un produit nouveau sur le marché ne relève pas seulement de l'art du design, mais également de l'art de comprendre les attentes des clients. esprits et se démarquer dans les rayons face à ses concurrents. En gardant ces nuances à l’esprit, le design de l’emballage Meer a pris en illustration la texture finale du produit pour stimuler et engager tous les sens des amateurs de café. En outre, la mise en page et la taille de police non conventionnelle jouent un rôle important pour attirer les consommateurs vers le produit. Ce design est créé dans l’espoir d’apporter un changement sérieux aux rayons des boissons des magasins.

The Recognition

About the A' Design Award de Bronze

Meer L'emballage Du Café Instantané est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Meer L'emballage Du Café Instantané est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Meer L'emballage Du Café Instantané satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020