Jiangshiguo State Liquor Emballage de bouteille de spiritueux by Hai Zhu

Jiangshiguo State Liquor Emballage de bouteille de spiritueux by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2023

Jiangshiguo State Liquor Emballage de bouteille de spiritueux

by Hai Zhu

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #142537

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangshiguo State Liquor Emballage de bouteille de spiritueux

Jiangshiguo State Liquor est un projet d'emballage conçu pour une édition limitée de collection d'un alcool chinois de type jiang (sauce). La bouteille présente un relief en saillie composé de lignes évoquant les crêtes montagneuses et de points dorés, symbolisant les terres et les fleuves de la Chine. La teinte de la surface passe du bleu clair au bleu encre, suggérant un ciel azur et des montagnes verdoyantes. Des nuages de bon augure et une figure de Loong (dragon chinois) sont illustrés sur les deux faces. Le bouchon, en bois massif et métal, met en valeur le veinage du bois et la dorure. Le relief répond à des principes ergonomiques, offrant ainsi une prise en main aisée de la bouteille. L'emballage s'ouvre par simple traction.

The Recognition

About the A' Design Award d'Argent

Jiangshiguo State Liquor Emballage de bouteille de spiritueux est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Jiangshiguo State Liquor Emballage de bouteille de spiritueux est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Jiangshiguo State Liquor Emballage de bouteille de spiritueux est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
Dimensions & Packaging: product dimensions, 120mm x 120 mm x 280 mm
Tags: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
Production Technology: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
Design Challenge: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
Research: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
Inspiration: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
Project Duration: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
Operation Flow: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.