Snow Zero Emballage de boisson by China Resources Snow Breweries Ltd.

Snow Zero Emballage de boisson by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2023

Snow Zero Emballage de boisson

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #144346

View at A' Design Award Press Release Award Badge

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The Design

About Snow Zero Emballage de boisson

Snow Zero est un design d'emballage conçu pour une eau pétillante alcoolisée à faible teneur en alcool et en calories. Le nom Zero évoque minuit, perçu à la fois comme une fin et un commencement. Le symbole de l'infini figurant sur l'emballage exprime l'idée de continuité. Le chiffre 0 est traité avec un effet de métal liquide en trois dimensions afin d'évoquer une saveur légère et rafraîchissante. Les illustrations apposées sur les bouteilles s'inspirent des styles pionniers de l'art visuel pour offrir une esthétique futuriste. Les bouteilles en forme de goutte d'eau peuvent être assemblées goulot contre goulot, de sorte que deux bouteilles forment un nouveau symbole de l'infini. Le projet fait appel à des canettes en aluminium et à des bouteilles en verre.

The Recognition

About the A' Design Award d'Argent

Snow Zero Emballage de boisson est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Snow Zero Emballage de boisson est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Snow Zero Emballage de boisson est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Dimensions & Packaging: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tags: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Production Technology: aluminum can and glass bottle
Design Challenge: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Research: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspiration: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Project Duration: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Operation Flow: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai