Happy Petty Emballage pour aliments pour animaux de compagnie by Luo Heng

Happy Petty Emballage pour aliments pour animaux de compagnie by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2023

Happy Petty Emballage pour aliments pour animaux de compagnie

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

A' Design Award de Bronze Winner in Emballage Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Emballage pour aliments pour animaux de compagnie

Happy Petty est un design d'emballage destiné à la nourriture pour chats. La série met en scène six personnages illustrés, chacun correspondant à un type de nourriture différent. Les vêtements, les couleurs et les éléments graphiques changent d'un personnage à l'autre, si bien que chaque emballage possède une personnalité qui lui est propre. Les personnages s'inspirent de figures issues de tableaux célèbres ainsi que d'icônes de la mode. Des couleurs vives sont employées afin d'attirer le regard et de se démarquer des emballages traditionnels pour animaux de compagnie. Le projet vise à exprimer la coexistence entre les personnes d'aujourd'hui et leurs animaux.

The Recognition

About the A' Design Award de Bronze

Happy Petty Emballage pour aliments pour animaux de compagnie est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Happy Petty Emballage pour aliments pour animaux de compagnie est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Happy Petty Emballage pour aliments pour animaux de compagnie satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd