Nikasi Emballage de bouteille de bière by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design d'Emballage Competition Category.
ArgentEmballage· 2023
Nikasi Emballage de bouteille de bière
by Tiger Pan
Client: Tsingtao Brewery Co., Ltd.
A' Design Award d'Argent Winner in Emballage Category
Verified Award Winner
Verify Award Status for #144946The Design
About Nikasi Emballage de bouteille de bière
Nikasi est un design d'emballage destiné à une bière blanche haut de gamme. Le col de la bouteille est sculpté en trois dimensions et porte, en relief, une figure géométrique de Ninkasi, décrite dans les mythes comme la première déesse du brassage. Le corps de la bouteille est partiellement sablé et l'étiquette en relief épouse une forme évoquant la robe de la déesse. Plutôt que de s'appuyer uniquement sur une étiquette imprimée, c'est la forme sculptée du verre qui confère à la bière son identité. La bouteille mesure 63 mm de largeur, 63 mm de profondeur et 225 mm de hauteur. Des essais répétés et une modélisation tridimensionnelle ont rendu possible la production en série.
The Recognition
About the A' Design Award d'Argent
Nikasi Emballage de bouteille de bière est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Nikasi Emballage de bouteille de bière est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Nikasi Emballage de bouteille de bière est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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