Yep Emballage de produit à base de collagène by Tiger Pan

Yep Emballage de produit à base de collagène by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2023

Yep Emballage de produit à base de collagène

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #145414

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Colors

The Design

About Yep Emballage de produit à base de collagène

Yep est un emballage conçu pour un produit de collagène à boire. La boîte extérieure adopte une forme triangulaire, choisie pour évoquer la stabilité et la force. Réalisée en pâte à papier, un matériau recyclable, la boîte extérieure mesure 170 mm sur 100 mm sur 186 mm. À l'intérieur, le collagène à boire est contenu dans un flacon en verre. L'étiquette est imprimée avec un film transparent, qui confère un aspect frais et humide. Le logo rose traduit la jeunesse et la vitalité. Une hiérarchie de l'information claire et un système sériel unifié permettent aux acheteurs de reconnaître le produit à distance.

The Recognition

About the A' Design Award d'Or

Yep Emballage de produit à base de collagène est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Yep Emballage de produit à base de collagène est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Yep Emballage de produit à base de collagène crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan