Sunboy Gift Box Emballage pour graines de tournesol by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fer in Design d'Emballage Competition Category.
FerEmballage· 2023
Sunboy Gift Box Emballage pour graines de tournesol
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
A' Design Award de Fer Winner in Emballage Category
Verified Award Winner
Verify Award Status for #145472The Design
About Sunboy Gift Box Emballage pour graines de tournesol
La Sunboy Gift Box est un concept d'emballage destiné aux graines de tournesol. Le coffret arbore un logo inspiré du nom de la marque ainsi qu'une scène de style peinture à l'huile représentant les personnages Sunboy courant à travers un champ de tournesols. Les tonalités jaune vif et l'illustration du tournesol permettent aux consommateurs de repérer le produit à distance. La structure d'ouverture de l'emballage extérieur a été repensée : les boîtes s'emboîtent pour former des ensembles modulaires à un, deux ou trois niveaux. Le coffret cadeau est simple à assembler comme à séparer, et sa vaste surface apparente permet de réduire les coûts de matériaux.
The Recognition
About the A' Design Award de Fer
Sunboy Gift Box Emballage pour graines de tournesol est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Sunboy Gift Box Emballage pour graines de tournesol est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Sunboy Gift Box Emballage pour graines de tournesol est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
- Dimensions & Packaging
- Width 443mm x Depth 115mm x Height 304mm
- Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Design Challenge
- There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
- Research
- We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field. - Inspiration
- Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
- Patents
- The copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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