Yi Xin Distillation Emballage de spiritueux by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Or in Design d'Emballage Competition Category.
OrEmballage· 2023
Yi Xin Distillation Emballage de spiritueux
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award d'Or Winner in Emballage Category
Verified Award Winner
Verify Award Status for #145831The Design
About Yi Xin Distillation Emballage de spiritueux
Yi Xin Distillation est un projet d'emballage conçu pour une marque chinoise de spiritueux. La bouteille est réalisée en verre, ce qui rehausse la brillance et la texture de la surface et distingue le produit des spiritueux similaires vendus dans des contenants en céramique. Un dragon, dessiné selon une esthétique chinoise ancienne, s'enroule autour du goulot et fait office d'élément identitaire principal, rendant ainsi toute étiquette imprimée superflue. L'étui extérieur est épuré et respecte la symétrie propre au design traditionnel chinois. La bouteille mesure 180 sur 130 sur 285 millimètres. L'objectif est de présenter un héritage séculaire sous une forme contemporaine.
The Recognition
About the A' Design Award d'Or
Yi Xin Distillation Emballage de spiritueux est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Yi Xin Distillation Emballage de spiritueux est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Yi Xin Distillation Emballage de spiritueux crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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