Yunnan Baiyao Emballage de dentifrice by Tiger Pan

Yunnan Baiyao Emballage de dentifrice by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2023

Yunnan Baiyao Emballage de dentifrice

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

A' Design Award de Bronze Winner in Emballage Category

20,110

Verified Award Winner

Verify Award Status for #145832

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Colors

The Design

About Yunnan Baiyao Emballage de dentifrice

Yunnan Baiyao est un projet d'emballage conçu pour une gamme de dentifrices destinés aux enfants. Le personnage de la marque est un bébé nuage, inspiré du nom même de la marque, dans lequel « yun » signifie nuage. Le personnage apparaît avec différentes expressions faciales afin d'évoquer les différentes tranches d'âge. Les illustrations sont réalisées dans un style de dessin enfantin, de manière à attirer le regard des mères en rayon. Les boîtes se prêtent aussi bien à une présentation horizontale que verticale en linéaire, et les boîtes « fraise » se combinent pour former une image de fraise de plus grande taille. L'emballage est fabriqué en PLA, un matériau qui se dégrade en deux à dix mois.

The Recognition

About the A' Design Award de Bronze

Yunnan Baiyao Emballage de dentifrice est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Yunnan Baiyao Emballage de dentifrice est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Yunnan Baiyao Emballage de dentifrice satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan