Luckin 2.0 Emballage de café filtre goutte à goutte by Tiger Pan

Luckin 2.0 Emballage de café filtre goutte à goutte by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2023

Luckin 2.0 Emballage de café filtre goutte à goutte

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #148015

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Colors

The Design

About Luckin 2.0 Emballage de café filtre goutte à goutte

Luckin 2.0 est une gamme d'emballages de café goutte à goutte conçue pour cinq variétés de café. Chaque boîte est illustrée en fonction de l'origine de ses grains, notamment l'Afrique et le Yunnan en Chine. Des plantes et des animaux locaux y sont dessinés afin d'évoquer une scène naturelle. Cinq gammes chromatiques vives distinguent les variétés et permettent aux boîtes de se démarquer en rayon. La mise en page est directe et épurée, privilégiant une information produit claire plutôt que de longs slogans. Les boîtes sont réalisées en quadrichromie, avec un marquage à chaud noir mat et une étiquette argentée mate.

The Recognition

About the A' Design Award d'Argent

Luckin 2.0 Emballage de café filtre goutte à goutte est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Luckin 2.0 Emballage de café filtre goutte à goutte est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Luckin 2.0 Emballage de café filtre goutte à goutte est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan