Oil Street Art Space Identité visuelle by Kimhung Choi and Thomas Siu

Oil Street Art Space Identité visuelle by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2023

Oil Street Art Space Identité visuelle

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #148151

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Colors

The Design

About Oil Street Art Space Identité visuelle

Oi est l'identité visuelle de l'Oil Street Art Space, un lieu public de loisirs et de culture à Hong Kong. Le site occupe l'ancien pavillon d'un club de yacht et comprend un bâtiment historique classé de catégorie II, en brique rouge et coiffé d'un toit de tuiles, ainsi qu'un espace extérieur de plus de 3 000 mètres carrés. Dans le nom, la lettre L est remplacée par un point d'exclamation, qui attire l'attention et désigne le lieu. La forme du logo évoque l'acte de héler à voix haute. Le vert constitue la couleur identitaire, suggérant une oasis dédiée aux arts au cœur de la ville. L'identité se déploie sur la signalétique environnementale et les supports imprimés.

The Recognition

About the A' Design Award de Bronze

Oil Street Art Space Identité visuelle est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Oil Street Art Space Identité visuelle est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Oil Street Art Space Identité visuelle satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu