Ggaedok Identité de marque pour des cahiers de soutien scolaire by Miraen Design Team

Ggaedok Identité de marque pour des cahiers de soutien scolaire by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Éducation Competition Category.

ArgentÉducation· 2023

Ggaedok Identité de marque pour des cahiers de soutien scolaire

by Miraen Design Team

Client: Mirae-N

A' Design Award d'Argent Winner in Éducation Category

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Verified Award Winner

Verify Award Status for #148327

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Colors

The Design

About Ggaedok Identité de marque pour des cahiers de soutien scolaire

Ggaedok est une identité de marque conçue pour une série de cahiers de soutien à l'apprentissage de la langue coréenne. Le nom Ggaedok est l'acronyme de l'expression coréenne Ggaewooja Dokhaeryuk, qui évoque l'éveil de la confiance en soi et de la compréhension écrite. Le logo associe ce nom à des guillemets, choisis parce que leur forme rappelle celle des consonnes et des voyelles coréennes. Des dorures de couleur, dans des teintes Pantone sélectionnées, mettent en valeur certaines parties des guillemets, tandis qu'un vernis mat en accentue la lisibilité. Les personnages imprimés dans le cahier de vocabulaire et dans celui de compréhension écrite suscitent l'intérêt des élèves.

The Recognition

About the A' Design Award d'Argent

Ggaedok Identité de marque pour des cahiers de soutien scolaire est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Ggaedok Identité de marque pour des cahiers de soutien scolaire est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Ggaedok Identité de marque pour des cahiers de soutien scolaire est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works