The Brollach Le Whisky Irlandais Single Malt par Tiago Russo and Katia Martins

Le design The Brollach Le Whisky Irlandais Single Malt par Tiago Russo and Katia Martins est un lauréat très estimé du prestigieux 2023 A' Design Award d'Or dans la catégorie Design d'Emballage.

OrEmballage· 2023

The Brollach Le Whisky Irlandais Single Malt

par Tiago Russo and Katia Martins

Client : The Craft Irish Whiskey Co.

Lauréat du A' Design Award d'Or dans la catégorie Emballage

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Couleurs

Le Design

À propos de The Brollach Le Whisky Irlandais Single Malt

Le Brollach est un perturbateur. Né de la tradition mais libéré des conventions, c'est un whisky qui est à la fois un fier produit de l'histoire irlandaise, mais qui trace une nouvelle voie. C'est l'aboutissement d'une longue et personnelle recherche d'un whisky digne d'honorer la famille, qui figurerait parmi les meilleurs whiskies irlandais jamais produits. C'est un whisky d'une distinction inégalée, incarnant le design, l'artisanat, le savoir-faire et l'attention aux détails que The Craft Irish Whiskey Co. verse dans chaque bouteille.

La Reconnaissance

À propos du A' Design Award d'Or

The Brollach Le Whisky Irlandais Single Malt est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. The Brollach Le Whisky Irlandais Single Malt est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. The Brollach Le Whisky Irlandais Single Malt crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Dimensions & Emballage: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Mots-Clés: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Technologie de Production: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Défi de Conception: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Recherche: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Inspiration: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Durée du Projet: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Flux Opérationnel: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Membres de l'Équipe: Tiago Russo
Katia Martins
Crédits Images: The Craft Irish Whiskey Co.