Changbai Snow Emballage pour bouteille d'eau par 37Design

Le design Changbai Snow Emballage pour bouteille d'eau par 37Design est un lauréat très estimé du prestigieux 2023 A' Design Award d'Argent dans la catégorie Design d'Emballage.

ArgentEmballage· 2023

Changbai Snow Emballage pour bouteille d'eau

par 37Design

Client : Nongfu Spring

Lauréat du A' Design Award d'Argent dans la catégorie Emballage

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Couleurs

Le Design

À propos de Changbai Snow Emballage pour bouteille d'eau

Changbai Snow est un projet d'emballage destiné à une eau de source naturelle en bouteille, puisée dans les forêts du mont Changbai, au nord-est de la Chine. L'étiquette est imprimée sur les deux faces de la bouteille : le recto présente la silhouette ajourée d'animaux protégés vivant dans la zone du point de captage, tandis que le verso reproduit une photographie du paysage de montagne enneigée. L'eau contenue dans la bouteille agit comme une lentille et agrandit l'image située à l'arrière. En faisant pivoter la bouteille, un effet de parallaxe donne l'illusion que la scène s'anime. Le sommet de la bouteille est découpé en forme de montagne et orné de motifs de cristaux de glace.

La Reconnaissance

À propos du A' Design Award d'Argent

Changbai Snow Emballage pour bouteille d'eau est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Changbai Snow Emballage pour bouteille d'eau est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Changbai Snow Emballage pour bouteille d'eau est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Nongfu Spring Changbai Mountain White Snow Natural Spring Water.

Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.

A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.

We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.

Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection.
Dimensions & Emballage: Width 60mm x Depth 220mm x Height 220mm
Mots-Clés: Packaging Design,Beverages,Label design
Technologie de Production: "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."

The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.

"Under existing production conditions, produce the results that best fit the design."

The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability.
Inspiration: We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.

We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.

The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Durée du Projet: Nongfu Spring 2021 April launched a new product Changbai Snow
Flux Opérationnel: The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Membres de l'Équipe: Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao