Ecommuni Brochure Design de service pour l'expérience d'exposition by Xi Zhu

Ecommuni Brochure Design de service pour l'expérience d'exposition by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fer in Service Competition Category.

FerService· 2023

Ecommuni Brochure Design de service pour l'expérience d'exposition

by Xi Zhu

A' Design Award de Fer Winner in Service Category

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Verified Award Winner
Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Design de service pour l'expérience d'exposition

Ecommuni Brochure est un design de service qui permet aux visiteurs d'une exposition de créer des brochures personnalisées. Pendant leur visite, les visiteurs sélectionnent les objets exposés en effleurant les étiquettes NFC placées à côté des produits. Les éléments retenus sont rassemblés dans une brochure numérique modifiable via une application : changements de mise en page, libellés et petites icônes. La couverture est générée à partir du parcours de visite. La brochure n'est imprimée sur papier qu'au moment où le visiteur s'en va. Le gaspillage de papier est ainsi réduit et les données collectées profitent au secteur de l'événementiel et des expositions.

The Recognition

About the A' Design Award de Fer

Ecommuni Brochure Design de service pour l'expérience d'exposition est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Ecommuni Brochure Design de service pour l'expérience d'exposition est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Ecommuni Brochure Design de service pour l'expérience d'exposition est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang