Nu Us Emballage de complément alimentaire by Salvita Bingelyte

Nu Us Emballage de complément alimentaire by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fer in Design d'Emballage Competition Category.

FerEmballage· 2023

Nu Us Emballage de complément alimentaire

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Fer Winner in Emballage Category

16,336

Verified Award Winner

Verify Award Status for #150140

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Us Emballage de complément alimentaire

Nu Us est un packaging conçu pour un complément alimentaire destiné à renforcer l'immunité, à prendre en deux prises quotidiennes. Le coffret contient deux flacons : un flacon blanc pour les gélules du matin et un flacon noir pour celles du soir. Le contraste du noir et du blanc permet de distinguer facilement les deux prises. Des symboles de soleil et de lune, en jaune, identifient chaque flacon. Les deux symboles se rejoignent pour ne former qu'une seule forme lorsque les flacons sont placés côte à côte, signifiant que les deux gélules constituent un traitement complet. Les étiquettes sont sérigraphiées et adoptent une typographie sobre entièrement en capitales.

The Recognition

About the A' Design Award de Fer

Nu Us Emballage de complément alimentaire est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Nu Us Emballage de complément alimentaire est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Nu Us Emballage de complément alimentaire est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)