Co-Grain Emballage de céréales by Lide Ma, Zhiyi Zou and Yuxuan Mao

Co-Grain Emballage de céréales by Lide Ma, Zhiyi Zou and Yuxuan Mao is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2023

Co-Grain Emballage de céréales

by Lide Ma, Zhiyi Zou and Yuxuan Mao

Client: Co-Grain

A' Design Award de Bronze Winner in Emballage Category

12,214

Verified Award Winner

Verify Award Status for #150157

View at A' Design Award Press Release Award Badge

Colors

The Design

About Co-Grain Emballage de céréales

Co-Grain est un emballage de céréales transformable en mangeoire à oiseaux. L'emballage est réalisé en papier kraft haute résistance, imprimé, enduit, découpé à l'emporte-pièce, collé et mis en forme. Lorsque les céréales ne peuvent pas être consommées avant la date de péremption, la boîte se transforme en quatre étapes : un anneau à déchirer situé sur le dessus forme un cordon de suspension, la base s'ouvre et un support s'y insère pour créer une plateforme stable, enfin une ouverture intérieure se déchire pour donner accès aux grains. Ce design réduit le gaspillage alimentaire et aide les oiseaux à trouver de la nourriture en ville.

The Recognition

About the A' Design Award de Bronze

Co-Grain Emballage de céréales est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Co-Grain Emballage de céréales est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Co-Grain Emballage de céréales satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Dimensions & Packaging: Length 86mm Width 100mm Height 225mm
Tags: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Production Technology: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Design Challenge: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Research: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiration: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Project Duration: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Operation Flow: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patents: Patent application in process
Team Members: Designer: Zhiyi Zou
Designer: Yuxuan Mao